The argument
Fragmentation is a tax on small business
Three tools means three subscriptions, three sets of settings, and three places your
customer's details live. The cost isn't only money. It's the hours spent retyping, the
enquiries that go cold because they landed in an inbox nobody owns, and the decisions made
on last quarter's numbers because the current ones are in four systems.
Consolidating the site, the customer record and the books onto one database removes that
tax. Capture happens as a by-product of having a website at all. Insight happens as a
by-product of having books that are current. Neither is a project you have to run.
What we won't do. We won't sell a cheap site that can't grow into the platform, and
we won't hold your data hostage to a subscription. Portability is part of the product, not
a favour on exit.